Associate Director, Pipeline Marketing

Location: Emeryville, CA
Department: Marketing & Commercial Ops

Position Summary

The Associate Director, Pipeline Marketing will be responsible for developing strategic plans and driving execution of pre-launch and launch activities. A key focus will be leading market development for MT1621, our neuromuscular/mitochondrial disease pipeline product. The ideal candidate will thrive in a dynamic, fast-paced, team-oriented and collaborative environment.

Responsibilities

  • Lead US market development/ pre-launch activities which would include:
    • Market Insights – define and evaluate insights to identify opportunities
    • Disease Awareness – identify and build awareness to address key unmet needs for patients/caregivers/physicians
    • Customer Engagement – develop sustainable and purposeful plans for engagement with physicians, patient advocacy organizations and payers
  • Lead patient diagnosis programs:
  • Characterize the patient journey to diagnosis – identify tests performed and common misdiagnoses, specialists involved, and barriers encountered
  • Work closely with R&D, Medical Affairs and Patient Advocacy teams (in US and Europe)
  • Identify opportunities and determine best messages, target audiences and tactics for education and diagnostic programs, which could involve partnering with diagnostic labs, physicians, patient organizations and payers
  • Tactics could include digital programs, congress activities and genetic screening programs
  • Manage communication materials, such as printed collateral and digital assets
  • Identify and monitor key performance metrics to optimize programs
  • Support commercialization of MT1621, across customer segments (patients, HCPs, payers, etc)
    • Play a key role in brand strategy – brand planning, segmentation, targeting, positioning, message development and value story development
    • Develop and execute launch strategies
  • Define key market insights required to support business plan and forecast drivers, and partner with market research team and/or vendors
  • Manage vendor/agency relationships, budgets and timelines
  • Partner with the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
  • Other duties as assigned.

Knowledge & Skills

  • Strategic thinker – ability to synthesize information and plan forward in a changing market
  • Excellent communication skills – listening, written and oral
  • Thrives in a dynamic environment with a positive, can-do attitude and comfort with ambiguity
  • Highly developed interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of backgrounds
  • Ability to manage multiple projects and timelines, internally and with external vendors

Qualifications

  • Bachelor’s degree, preferably in Life Sciences.
  • MBA or consulting experience preferred
  • 8+ years of biotech/ pharma commercial experience, strong preference for rare disease marketing experience
  • Pharma digital marketing experience
  • Personal and non-personal (digital) marketing expertise preferred
  • Willing/Available to travel up to 20% of the time, both domestically and internationally